July 19th, 2011
Specialized bike manufacture has chosen to use a 40 ft High Cube Shipping container as an innovative way to transport and display their cutting edge bicycles. The use of the container in this way marks a new era for display and transportation while using a recycled shipping container for sale
The Specialized traveling ISO container will be used as a display and fitting center for the new cutting edge, specialized bicycles. The nuts and bolts behind this began with a 40ft High Cube One Trip Container. The container was transported to our facility in Santa Fe Springs to begin transformation from Standard 40 ft High Cube Container used to transport good throughout the world into a unique new existence as a display for excellent products. The container was first prepped to be painted signature candy apple red and white on the interior. Specialized decided to have us create two steel sliding doors that would easily become the entrance and exit. These steel sliding doors are an excellent and economical choice because they contain very little material. We are basically creating a door from the corrugated container siding with the only additional material being the steel frame welded to the cutout section and the rails that create the slider. This steel sliding door is easy to open and close with rollers on the top and the bottom.
After the steel sliding door was installed we painted the containers interior and exterior and delivered to the marketing company who contracted us to finish the interior of the container.
The Containers First Stop is the Sea Otter Classic in Monterey, California.
The 21st Annual Sea Otter Classic is a four-day ”Celebration of Cycling“ that welcomes over 8,000 athletes and 50,000 race fans and other bicycle enthusiasts. Hundreds of pro cyclists, including national and world champions, come to Sea Otter to race, sign autographs, and share their racing techniques with fans. The Sea Otter Classic also hosts the largest consumer bike exposition in North America. The Expo holds hundreds of vendors who display new products and offer samples and bargains.
Specialized is excited for the ease of set up, customization and portability of the display. They were needing 3-4 hours to set up tents in the past. They feel that the container display truly sets them apart from the other vendors at the event.
Specialized will use the container at each stop of the up coming Amgen Tour of California.